MOMentum
Celebrating and supporting motherhood in sport
MOMentum is a national initiative supporting Canadian Olympians and Paralympians who are — or aspire to become — mothers. Founded by athletes, it helps women navigate the unique challenges of training, competing, and raising a family through mentorship, education, and practical resources.
Aubs & Co. partnered with MOMentum to develop and launch its brand identity, and continues to support the organization as it brings together motherhood and athletic ambition.
MOMentum’s identity expresses power and motion through a strong wordmark, dynamic colour, and bold typography — a system designed to be seen and felt. It reflects the confidence and connection of athletes who continue to push boundaries, in sport and in life.
“The identity Aubs & Co. created didn’t just represent MOMentum — it helped define who we are and where we’re going.”
Jill Moffat,
MOMentum co-founder and Olympian rower
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For more than a decade, Aubs & Co. has collaborated with organizations of every size, from emerging start-ups to established global brands, to clarify their message, sharpen their positioning.